Beyond the social commentary, there is a phonetic reason this phrase went viral.

Try saying "nicoleandnitasittininatree" out loud three times fast. It forces your mouth to perform gymnastics:

This makes it a perfect candidate for internet copypasta and vocal challenge videos. On TikTok, the hashtag #nicoleandnitasittininatree (while small) is used by creators attempting to say the phrase without tripping over their own tongue.

If you followed this account, you might expect:

Want to join the trend? Here are a few legitimate ways people are using the "nicoleandnitasittininatree verified" keyword: