| Medium | Example | How It Meets the Six Pillars |
|--------|---------|------------------------------|
| Instagram Carousel | A series of 5 slides: 1️⃣ Portrait of a woman, 2️⃣ A cracked‑glass filter, 3️⃣ A small dog illustration, 4️⃣ A caption that says “I’m writing about this post”, 5️⃣ A “Save this tip” sticker + your custom hashtag. | Mujer (portrait), Coje (crack), Perro (dog), Se (meta caption), Queda (save tip), Pegada (custom hashtag). |
| Short Film (1 min) | “El Eco de la Sombra” – a woman walking with a limp, a stray dog follows, she narrates about her own insecurities, the film ends with a freeze‑frame that becomes the thumbnail for the next episode. | Mujer (protagonist), Coje (limp), Perro (dog), Se (voice‑over about filmmaking), Queda (freeze‑frame), Pegada (signature colour grading). |
| Product Design | A limited‑edition notebook with a slightly off‑center spiral (the “limp”), a tiny paw embossed on the cover, inside pages contain a “write your own story” prompt that references the notebook itself. | Mujer (user‑centric), Coje (off‑center), Perro (paw), Se (self‑referencing prompt), Queda (prompt stays), Pegada (embossed paw). |
Takeaway: You can inject the concept into any medium – visuals, audio, text, physical objects – as long as you honor the six pillars. mujercojeperrosequedapegada extra quality
| Time | Activity | Deliverable |
|------|----------|-------------|
| 0‑10 min | Brainstorm – Write three one‑sentence “Mujer” statements (who, what, why). | List of 3 personas. |
| 10‑20 min | Choose the “Coje” – Pick one imperfection (e.g., a typo, a visual glitch, a physical scar). | Sketch or note of the flaw. |
| 20‑35 min | Design the “Perro” – Sketch a simple companion (icon, sound bite, colour). | Companion asset. |
| 35‑45 min | Add Reflexivity – Write a line that acknowledges the piece is being made (“I’m editing this now”). | Meta line. |
| 45‑55 min | Plan the “Queda” – Decide what will stay (URL, QR, hidden message). | Plan description. |
| 55‑70 min | Create the “Pegada” – Choose a signature element (logo, hashtag, colour). | Signature asset. |
| 70‑85 min | Assemble – Combine all assets in your chosen format (Instagram post, slide deck, mini‑video). | Final draft. |
| 85‑90 min | Feedback Loop – Show to a peer and ask: “Does it feel authentic, imperfect, loyal, self‑aware, lasting, and unmistakably yours?” | Quick iteration notes. | | Medium | Example | How It Meets
A cinematic, ultra‑realistic portrait of a young woman limping on a cracked city sidewalk, her left leg slightly bent, a soft expression of determination on her face. A medium‑size brown‑spotted dog clings tightly to her side, its paws pressed against her hip as if refusing to be left behind. Late‑afternoon golden hour light casts long shadows, highlighting the texture of the cracked pavement and the subtle motion of her coat fluttering in a gentle breeze. Highly detailed, 8K resolution, photorealistic, depth of field, film grain, soft focus background, extra quality, ultra‑sharp, vivid colors.
