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Perhaps the most successful vertical in Indian lifestyle content is fashion, specifically the bridging of Western street style with Indian textiles.

Gone are the days when "Indian fashion" meant a heavy silk sari or a sequined lehenga. The current lifestyle shift is toward Slow Fashion. xdesi mobi com hot

Young Indians (25-40) are uniquely stressed. They are "sandwiched" between caring for aging parents with traditional values and raising Gen Alpha kids with global aspirations. Perhaps the most successful vertical in Indian lifestyle