What Font Does - Apple Use In Their Keynote Presentations
In 2015, with the launch of the Apple Watch, Apple introduced San Francisco (SF). Designed in-house, SF was not just a font; it was a piece of software. It featured two key innovations that Helvetica lacked: optical sizing and large apertures.
Since 2015, every Apple keynote—from the iPhone 6s to the Vision Pro—has used San Francisco exclusively. You will see it in three primary weights: Regular (for body text), Semibold (for subheadings), and Heavy (for single-word impact slides like “One more thing…”).
Apple currently uses San Francisco (SF Pro) in their keynote presentations, evolving from Helvetica Neue. The choice prioritizes consistency with their operating systems, high projection legibility, and a clean, modern aesthetic. Typography remains a silent but critical component of their brand communication. what font does apple use in their keynote presentations
San Francisco is not available in standard PowerPoint because it's Apple-proprietary. To get close:
| Best Alternatives | Notes |
|------------------|-------|
| Inter (free, Google Fonts) | Closest open-source match to SF Pro |
| Helvetica Now Display (paid) | Modern Helvetica with optical sizing |
| Arial (universal) | Ok for drafts, but noticeably different |
| SF Pro (if you have a Mac) | Copy the font file from /System/Library/Fonts/ – but distributing presentations with it may violate Apple’s license | In 2015, with the launch of the Apple
| Element | Font Used | Weight | |---------|-----------|--------| | Main headlines (e.g., "iPhone 15 Pro") | SF Pro Display | Semibold or Bold | | Subheadings (e.g., "Titanium. Powerful..") | SF Pro Display | Medium | | Body text / bullet points | SF Pro Text | Regular | | Product specifications (small text at bottom) | SF Pro Text | Regular or Light | | Numbers (battery life, chip specs) | SF Mono | Medium |
This is the most critical practical aspect of the search query. Since 2015, every Apple keynote—from the iPhone 6s
| Years Active | Event Type | Primary Font | Secondary Font | Characteristic | | :--- | :--- | :--- | :--- | :--- | | 2003–2015 | iPhone/iPod Keynotes | Myriad Pro (Semibold) | Myriad Pro (Light) | Warm, curved, friendly | | 2016–2020 | iPhone/Mac Keynotes | SF Pro Display | SF Pro Text | Clean, technical, flat | | 2021–Present | All Keynotes & WWDC | SF Pro (Variable) | New York (Serif) | Dynamic, modular, premium |