Eighty percent of your content should be "evergreen" (quality entertainment that lasts). Twenty percent should be reactive to trends. Use trending audio and formats, but filter them through your unique brand lens. A finance creator using a dance trend to explain compound interest is memorable; just dancing is forgettable.
The Mysterious Invitation
It was a sunny Saturday morning, April 23rd, 2022, when an intriguing invitation landed in the email inboxes of several individuals. The cryptic message read:
"WeCumToYou.23.04.22.Little.Caprice.Rika.Fane.Sw..."
The recipients, including Little Caprice, Rika, and Fane, were equally puzzled and excited. Who was behind this mysterious invitation, and what did it entail? WeCumToYou.23.04.22.Little.Caprice.Rika.Fane.Sw...
As they gathered at the designated location, a quaint little cottage on the outskirts of town, their curiosity grew. Upon entering, they found themselves in a cozy room filled with an assortment of peculiar objects and an eerie silence.
Little Caprice, a free-spirited artist, noticed a collection of vibrant paintings on the walls. Rika, a tech-savvy individual, spotted a series of cryptic codes etched into the furniture. Fane, a thrill-seeker, discovered a hidden room behind a bookshelf.
Suddenly, a figure emerged from the shadows. It was Sw..., a charismatic host with an air of mystery. With a warm smile, Sw... began to explain the purpose of the gathering:
"Welcome, friends, to a unique experience. Today, we'll embark on a journey that combines art, technology, and adventure. Our destination is not a physical place, but a collective realm where creativity knows no bounds." Eighty percent of your content should be "evergreen"
As Sw... handed each guest a small, intricately designed box, the room transformed into a kaleidoscope of colors and patterns. The boxes contained a special device that would allow them to tap into a shared virtual reality.
The journey began, and the group found themselves immersed in a fantastical world. They collaborated on a stunning digital art piece, with Little Caprice's vibrant brushstrokes, Rika's coding expertise, and Fane's adventurous spirit merging into a breathtaking creation.
As they explored this virtual realm, they discovered hidden wonders and encountered enigmatic creatures. Sw... guided them through the experience, offering insights and challenges that pushed their creativity and imagination to new heights.
The day drew to a close, and the group reluctantly returned to the physical world. As they exchanged stories and reflections, they realized that the mysterious invitation had led them to a truly unforgettable experience. Every trend starts with a "Seed
Though the journey had ended, the connections they forged and the memories they created would stay with them forever. And as they departed, each guest received a small token from Sw..., a reminder of their shared adventure and the promise of future encounters.
The enigmatic host smiled, knowing that the true magic of WeCumToYou lay not in the destination, but in the connections and experiences that emerged along the way.
Every trend starts with a "Seed." This could be a 4-second audio clip from a forgotten 80s song, a specific camera zoom effect, or a controversial take on a celebrity breakup. Seed content is usually raw, unpolished, and authentic. It goes live, and nothing happens—for about six hours.