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Modern media competes for time, not just money.

The most valuable asset in entertainment is IP. A successful story creates a "Universe" that can be exploited across multiple mediums. vixen170125evaloviamycelebritycrushxxx

Date: October 2023 (Updated for current trends)
Author: Strategic Insights Unit
Subject: Analysis of production, distribution, consumption, and cultural impact of modern media. Modern media competes for time, not just money