Third Party Cookies Chrome - Unblock

As of 2026, Chrome has introduced Tracking Protection—a feature that gradually disables third-party cookies for all users. To unblock them, you may need to temporarily disable this feature.

It was a rainy Tuesday afternoon, and Maya was in a rush. Her brother’s birthday was in two days, and she had finally found the perfect gift: a rare, vintage vinyl record from a specialized online marketplace called SpinCity.

She found the record, clicked "Add to Cart," and smiled. She opened a new tab to look for a coupon code. She found a promo code for 10% off, copied it, and switched back to the SpinCity tab.

She pasted the code and hit "Apply."

"Your cart is empty."

Maya frowned. "I just put it in there." She navigated back to the record listing. It showed "In Stock." She added it again, went to the cart, and—it was empty again.

Frustrated, she called her tech-savvy colleague, Ben, over. "This site is broken," she sighed. "It won't let me check out."

Ben leaned in, squinting at the top right corner of her browser. "The site isn't broken, Maya. You’re wearing a suit of armor."

"I beg your pardon?"

"Look," Ben pointed to the little 'eye' icon in her Chrome address bar. "Chrome’s Intelligent Tracking Prevention is on strict mode. You're blocking third-party cookies. It’s great for privacy, but terrible for shopping on sites that use external carts."

Maya looked confused. "I thought cookies were just for tracking ads?"

"That’s part of it," Ben explained. "But think of a cookie like a wristband at a concert. When you add an item to your cart, the site hands you a digital wristband that says, 'Maya has the vintage record.' But SpinCity uses a separate company to handle their actual checkout and payment processing. When you switch to the checkout page, that separate company looks at your wrist."

Ben gestured to the screen. "Because you’re blocking third-party cookies, you’re essentially refusing to wear the wristband. The checkout processor doesn't know who you are, so every time you try to pay, it thinks you’re a brand-new stranger with an empty cart." unblock third party cookies chrome

"So, I have to let them track me to buy the gift?" Maya asked, annoyed.

"Not necessarily track," Ben said, pulling up a chair. "You just have to let them talk to each other for the next ten minutes. Here is the fix."

Modern Chrome forces third-party cookies into "partitioned storage" (CHIPS). Unblocking won't help because the site expects non-partitioned cookies. Fix: Contact the site developer—they need to update their code.