The climax, titled “Ready X”, featured a synchronised choreography in which models pressed their hips against the holographic TUSHY cross‑section, causing it to pulse. The effect was both visual and auditory: a low‑frequency hum accompanied the pulse, evoking the sound of water flowing through a pipe. The moment was a metaphor for readiness—the body, prepared for both cleanliness and confidence, is primed for any encounter.
The runway itself was a long, dimly lit catwalk framed by industrial pipework. Overhead, a single, oversized LED screen flickered with abstract, glitch‑style visuals that resembled water droplets in slow motion. The “X” in the subtitle referenced a stylized cross‑section of the TUSHY bidet, displayed as a glowing, holographic model that floated above the catwalk at the show’s midpoint. Tushy.23.07.16.Apolonia.Lapiedra.Runway.Ready.X...
Key motifs that recurred throughout the collection: The climax, titled “Ready X” , featured a
| Motif | Description | Symbolic Weight | |-------|-------------|-----------------| | Neon‑lit “splashes” | Transparent PVC panels printed with water‑drop patterns, occasionally back‑lit with UV light. | Evokes cleansing, fluidity, and the visibility of a traditionally hidden body part. | | Structural “butt‑caps” | Over‑sized, sculptural padding sewn onto jackets and trousers, reminiscent of protective gear. | Plays with the idea of the butt as both a shield and a target—a protective zone against shame. | | Pixelated “glitch” prints | Digital‑noise graphics that mimic streaming video errors. | References the online era’s fragmented view of sexuality and the distortion of authentic bodies. | | Satin‑finished “flush” gowns | Floor‑sweeping gowns in deep midnight blue with a subtle sheen that caught the light like water. | Symbolizes luxury in intimacy, echoing the brand’s claim that a clean body is a glamorous one. | The runway itself was a long, dimly lit
Apolonia Lapiedra (born 1994) built her early career in the adult‑film industry, quickly becoming known for her confident on‑camera presence and a distinct visual style that borrowed heavily from 1990s rave culture, neon cyber‑punk, and high fashion. By mid‑2016, she was actively expanding her portfolio—launching a line of streetwear, collaborating with visual artists, and speaking publicly about body positivity and agency.
When TUSHY approached her, the partnership was framed as a mutual exploration of the politics of the buttocks:
The result was a curated runway narrative that placed the posterior at the centre of the visual story, but always through a lens of elegance, humor, and empowerment.