The worst nightmare usually begins with a silhouette. The doors swing open at 4:47 PM—just forty-three minutes before closing. In walks her. She is dressed impeccably in a cashmere sweater and designer jeans that cost more than the salesman's rent. She carries a reusable shopping bag from a competitor. Her energy is frantic, yet entitled.

She approaches the counter. The salesman, let’s call him James (ten years of experience, award-winning fitter), offers his standard greeting: "Welcome! How can I make you feel beautiful today?"

She does not smile. She leans in conspiratorially. "I need a new bra," she says. "But I have to warn you. I am impossible to fit."

Red Flag number one. James’s heart rate spikes. In lingerie sales, a customer who self-diagnoses as "impossible" is the equivalent of a patient walking into an ER and saying, "I have a rare, undocumented virus."

She continues: "I refuse to wear underwire. I hate lace because it shows under t-shirts. I need a front closure because I have arthritis in my shoulder. And it has to be extra quality—I’m not wearing that polyester garbage. I want silk, but no, actually, I’m vegan, so no animal products. Also, I need a G cup, but a band size of 32."

James feels the floor tilt. A 32G front-closure, wire-free, vegan, lace-free, t-shirt bra. Does such a thing exist? In mythology, perhaps. In reality? This is the siren song of the nightmare.

Standard nightmares are bad. Extra quality makes them worse:

| Standard Nightmare | Extra-Quality Nightmare | |---|---| | Customer stretches a cotton blend. | Customer snags a micron-thread lace with a fingernail. | | Customer ignores washing instructions. | Customer asks if the 100% washable silk can go in a dryer (on high heat). | | Salesman fears an awkward return. | Salesman fears a $600 write-off because the gusset was tried on over underwear with a zipper. | | Fitting room is messy. | Fitting room now contains a torn, unsellable masterpiece. |

James hands her the 30DDD that she refused to be measured for, disguised as a 34B via a converter clip. She goes into the fitting room. For ten minutes, there is silence. Then, the grunt.

Not a normal grunt. A struggle grunt. The sound of a human being wrestling a cephalopod.

She pulls the curtain open. The bra is on, but it is wrong. So wrong. The band is riding up her back like a mountain climber scaling Everest. The underwire (though she demanded wire-free, James made a tactical error in desperation) is poking her armpit. The center gore is floating an inch off her sternum, waving a white flag of surrender.

"This is terrible," she announces loudly enough for the entire store to hear. "I thought you were an expert."

The crowd in the women’s sleepwear section stops browsing. Heads turn. James feels the heat of a thousand burning judgments.