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What does the horizon look like? We are seeing the rise of interactive narratives (video games like Baldur’s Gate 3 offer character writing that puts most TV dramas to shame). We are seeing the decentralization of media via podcasts and YouTube documentaries that rival the production value of network television.

The future of better entertainment content is hybrid. It is a 10-hour video game with a tearjerker ending. It is a four-part documentary about the ice cream industry that is edited like a heist film. It is a comic book adaptation that quotes Hegel.

The infrastructure exists. The talent exists. The audience exists. The only thing missing is the permission to expect more. What does the horizon look like

So, stop watching the background noise. Turn off the show you are only half-paying attention to. Seek out the weird, the specific, the sincere. Demand that popular media challenge you, surprise you, and linger with you long after the credits roll.

Because we deserve better. And finally, the industry is starting to listen. Are you ready to change your viewing habits

Are you ready to change your viewing habits? Start by unsubscribing from one "comfort watch" that doesn't bring you joy and replace it with a critically acclaimed foreign series or an indie film you’ve never heard of. Better entertainment begins with the click of the remote.

We have normalized bad lighting. For a long time, the gray, desaturated look of streaming originals was accepted as "gritty realism." Better entertainment refuses this. We are seeing a return to bold color palettes (think The Great or Euphoria), dynamic blocking, and scores that don’t just mimic Hans Zimmer’s low brass drones. and your intellect.

Popular media should be beautiful. Not pretty—beautiful in a way that serves the story. The framing of a shot in Slow Horses or the production design of Pachinko elevates the viewing experience from passive consumption to active aesthetic pleasure.

For a long time, there was a false binary: high art (foreign films, classical music, literary fiction) vs. low art (reality TV, summer blockbusters, pop music). To ask for "better" popular media was seen as pretentious. If you wanted deep character studies, you watched independent cinema. If you wanted fun, you watched the franchise sequel.

That wall has crumbled. Today, audiences refuse to check their intelligence at the door. We want the blockbuster to have the emotional depth of an indie drama. We want the comedy special to have the structural sophistication of a stage play. Better entertainment content means eliminating the condescension that used to permeate mass-market production.

Consider the shift in television. The "anti-hero" era of The Sopranos and Breaking Bad proved that audiences could handle moral complexity. But the current era asks for more than just darkness. Shows like Andor (a Star Wars series, of all things) have demonstrated that a corporate IP vehicle can offer meditations on revolutionary ethics, bureaucratic fascism, and psychological sacrifice. That is better content. It respects your time, your memory, and your intellect.