These are the behavioral codes you use to reach your terminal values. They answer the question: How should I behave?
The Rokeach Hypothesis: A person’s total system of 18 Terminal + 18 Instrumental values predicts their attitudes, ideologies, and political affiliations better than demographics alone.
In the landscape of social psychology, few works have managed to bridge the gap between abstract philosophy and empirical science as effectively as Milton Rokeach’s 1973 masterpiece, The Nature of Human Values. While philosophers had debated the concept of "the good" for millennia, Rokeach attempted something radically different: he sought to measure values, categorize them, and demonstrate how they predict human behavior. rokeach m 1973 the nature of human values pdf top
Nearly half a century later, Rokeach’s Value Survey remains a foundational tool for understanding why we make the choices we make, from the ballot box to the grocery aisle.
Given the age of the text (published 1973), it is not always in active print. Here is the ethical and academic path to finding the "top" version of the PDF. These are the behavioral codes you use to
Important note: Respect copyright laws. The Free Press holds the rights. However, for academic purposes:
Innovations:
Criticisms: