Reinventarse Mario Alonso Puig Bbva ✦ Validated & Full
BBVA, one of the world’s largest financial institutions, has strategically integrated Puig’s teachings into its leadership development programs. This partnership might seem unusual for a bank, but it reflects BBVA’s recognition that digital transformation is, at its core, a human transformation. As BBVA pivoted from a traditional bank to a digital, customer-centric organization, it faced a critical challenge: how to retrain thousands of employees to think differently. The answer, championed by BBVA’s executives, was to focus on reinventarse.
Through workshops, keynotes, and online content featuring Puig, BBVA has helped its workforce understand that the biggest obstacle to change is not lack of technical skill but the brain’s innate resistance to uncertainty. The amygdala, the brain’s fear center, often interprets organizational change as a threat, triggering fight-or-flight responses that block creativity and collaboration. Puig’s work with BBVA provides tools to “calm the amygdala” through mindfulness, emotional regulation, and reframing challenges as opportunities for growth. In this sense, reinvention becomes a corporate strategy, not just a personal aspiration.
Drawing from his collaboration with BBVA, Dr. Puig structures the process of reinvention around several key pillars: reinventarse mario alonso puig bbva
Basado en las conferencias internas y materiales formativos de Mario Alonso Puig en BBVA, podemos extraer tres pilares fundamentales para la reinvención profesional:
Puedes aplicar el método Mario Alonso Puig hoy mismo: BBVA, one of the world’s largest financial institutions,
BBVA ha sido pionero en la banca digital. Bajo el lema "Somos el banco del siglo XXI", la entidad presidida por Carlos Torres Vila ha realizado una apuesta agresiva por la tecnología, la inteligencia artificial y los datos. Sin embargo, la tecnología por sí sola no basta.
La verdadera crisis de la banca moderna no es técnica; es emocional y cultural. Los empleados de BBVA, acostumbrados a la estabilidad del ladrillo y las sucursales físicas, se enfrentaron a un cisma: la automatización de procesos, la obsolescencia de la oficina tradicional y la presión de los neobancos. The answer, championed by BBVA’s executives, was to
Aquí es donde entra la influencia de Mario Alonso Puig. Su enfoque ayuda a los directivos y equipos a desactivar el "miedo paralizante" (lo que él llama la amígdala cerebral secuestrada) para activar la "inteligencia ejecutiva" necesaria para innovar.
Dr. Mario Alonso Puig, an associate professor at Harvard University’s Executive Program and a member of the New York Academy of Sciences, approaches reinvention not as a motivational slogan but as a neurological process. Central to his argument is the concept of neuroplasticity—the brain’s ability to reorganize itself by forming new neural connections throughout life. For decades, it was believed that the adult brain was fixed and immutable. Puig, leveraging cutting-edge research, shows the opposite: every thought, emotion, and action physically reshapes our neural architecture.
Reinventing oneself, therefore, means consciously directing this plasticity. Puig explains that when individuals fall into repetitive patterns of fear, frustration, or resignation, they strengthen neural pathways that lead to stagnation. Conversely, by cultivating curiosity, courage, and a growth mindset, they can forge new pathways that enable innovative thinking and resilience. In his lectures for BBVA, Puig often uses the metaphor of a path in the forest: the more you walk the same route, the deeper and more automatic it becomes. To reinvent yourself, you must deliberately cut a new path, knowing that the old one will eventually grow over.
