A reality-documentary hybrid where three competing tailoring houses (in Rome, Naples, and Bologna) accept custom commissions from ordinary citizens. Viewers submit their measurements and budget; the tailors create a bespoke garment from scratch over 48 hours. It is gripping, educational, and has sparked a 200% increase in applications to Italian fashion schools.
RAI First is inviting you to upload your personal style. The best user-generated content gets featured in a weekly "Digital Piazza" segment, celebrating how real Italians (and global fans) interpret high fashion on a budget.
In an exclusive interview, RAI’s Director of Digital Content, Dr. Lucia Martelli, shared upcoming features debuting in late 2025: rai first open boobs uncut naari magazine0348 min best
RAI owns decades of footage from Milan Fashion Week, behind-the-scenes at ateliers, and vintage interviews with legends like Giorgio Armani and Donatella Versace. For the first time, this content is being released under Creative Commons-style licenses for fans to share, clip, and remix.
In true public service spirit, the open content includes tutorials on upcycling vintage RAI-inspired looks, repairing leather goods, and building a capsule wardrobe—all free to stream. RAI First is inviting you to upload your personal style
You might ask: How does RAI afford this? Since it is a public service broadcaster funded by an annual television license fee (Canone RAI), the organization has no pressure to maximize ad revenue or subscriptions. This freedom allows them to produce loss-leader content that benefits the entire Italian fashion ecosystem.
Furthermore, the "First Open" platform includes an optional "Tip the Atelier" button. 100% of viewer donations go directly to the featured small brands and pattern cutters. In its first six months, this feature distributed €1.2 million to independent designers. Lucia Martelli, shared upcoming features debuting in late
For Designers: It democratizes exposure. A small label from Turin now has the same chance to be featured in an RAI First style segment as a major maison.
For Viewers: It’s education. Have you ever wondered why a seam is cut on the bias? Or how to tell real silk from polyester? RAI First’s open content includes micro-learning modules.
For Italian Culture: Fashion is the country’s second-largest industry. By opening its content, RAI is preserving a national treasure while modernizing it for TikTok and YouTube generations.
Ready to update your feed? Here is how to access the RAI First Open Fashion and Style Content:
