Do not dump 50 links at the top of the page. As the user reads an article about a TV show, naturally link entertainment references (actors, showrunners, locations) as they appear in the narrative.
These are transactional bridges. They link a user admiring a costume in a TV show to a retail page where they can buy it.
Vox’s card-stacking system is a masterclass. When you read a video essay about a climate change disaster, Vox links to three previous videos, two related podcasts, and a written transcript. They do not treat video, audio, and text as separate silos—they link them into one "media bundle." pornhub2023hazelgracemilanamilkacollages link
How do you implement this today? Follow these 5 rules.
There is nothing worse for user experience than a link to a "Deleted Video" or a "Removed Spotify track." Use tools like Dead Link Checker or Ahrefs to audit your media links weekly. Do not dump 50 links at the top of the page
If you want to rank for the keyword "link entertainment and media content," you must optimize your linking structure for Google.
The Silo Strategy: Do not mix unrelated links. Create "content silos." If you want to rank for the keyword
The "Three Click Rule" for Media: Users should never be more than three clicks away from consuming the core entertainment product (the video, the song, the game). If a reader clicks a podcast review, they should find the embedded player on the second click.
Schema Markup for Media:
Use VideoObject, AudioObject, and Article Schema. Google loves rich results. When you link a video review to the official movie page, Schema tells Google these entities are related, boosting your authority.
90% of entertainment consumption happens on mobile. Your links must be "fat-finger friendly." Use large buttons (CTA cards) rather than tiny text links. Ensure your deep links work seamlessly (Universal Links on iOS/Android).