Per Mollerup Marks Of Excellence Pdf Download May 2026

He further categorizes how meaning is generated: through resemblance (iconic), causal link (indexical), or convention (symbolic)—rooted in Peircean semiotics.

Mollerup divides trademarks into two main groups: Per Mollerup Marks Of Excellence Pdf Download

Mollerup, Per. Marks of Excellence: The History and Taxonomy of Trademarks. Phaidon Press, 1997/2013 (later editions exist). He further categorizes how meaning is generated: through