By December 2023, Bao 61 had launched a small coaching cohort called "The Un-Career," teaching Gen Z and Millennials how to use social media content to get promoted or find freelance gigs. This cemented Bao 61 as an authority, moving from "content creator" to "career strategist."

While the specifics of 2023 have shifted, the principles remain timeless. To build a career using the Bao 61 model, audit your current presence:

Step 1: Map your "61" schedule.

Step 2: Identify your "Bao."

Step 3: Build the career bridge.

Rather than saying yes to every VPN or meal kit service, Bao 61 only partnered with tools they actually used in their daily workflow: editing software, project management apps, and audio libraries. This alignment meant the sponsored content performed better than the organic content, leading to long-term retainer deals.

Bao 61 refused to stay in one box. One day, the content was about corporate layoffs; the next, it was about how to edit a viral video; the following day, it was a vulnerable story about imposter syndrome. However, the common thread was always "the messy reality of building a career." This kept the feed fresh while retaining a loyal audience who came for the personality, not just the topic.

To understand the "Bao 61" phenomenon, we must first revisit the state of social media in 2023.

It was into this pressure cooker that the Bao 61 methodology offered a lifeline.

The core finding of the 2023 data was simple yet devastating for traditionalists: Credentials are claims; content is proof.

The "Bao" report methodology suggested that in a remote-first, AI-assisted world, employers no longer trust the degree on a PDF. They trust the thoughts in a feed. In 2023, we saw a mass migration of professionals—not to Hollywood, but to LinkedIn and X (Twitter). The career strategist of yesterday advised on networking; the career strategist of 2023 advised on "building in public."