Action Step: This week, do not exercise to "burn off" anything. Move in a way that makes you feel more connected to your body, not at war with it.

| Platform | Positive Impact | Negative Impact | | :--- | :--- | :--- | | Instagram/TikTok | #BodyPositivity, #IntuitiveEating, #AntiDiet — visibility for diverse bodies. | Algorithm promotes extreme content; “fitspo” vs. BoPo polarization. | | YouTube | Long-form content on HAES, recovery from eating disorders. | Monetization often favors dramatic weight-loss transformations. | | Wellness Influencers | Some (e.g., Jessamyn Stanley, Lindley Ashline) model joyful movement in larger bodies. | Many use “wellness” to sell detox teas & waist trainers under a BoPo guise. |

The HAES framework (a cousin of BoPo) promotes:

Major wellness brands have adopted BoPo language (“love your body”) while selling weight-loss products. This creates “faux body positivity” — using inclusive aesthetics to mask thin-centric goals.

For individuals, practitioners, and organizations seeking to integrate body positivity into wellness: