Mommysboy Sophia Locke Madi Collins: Invite New

Industry analysts (e.g., Vogue Business) predict “Invite New” could set a benchmark for fashion‑tech hybrid releases, especially as brands seek deeper consumer engagement beyond the point of sale.

If you're looking for a basic example of how to invite a character to an event where another character will be present, here's a simple approach:

Dear Madi,

Sophia Locke and I were discussing a little get-together at her place and we immediately thought of you. It's going to be a casual evening with good food, great company, and some very interesting conversations.

The event is scheduled for [Date] at [Time] at Sophia's residence. She's really excited about the possibility of you joining us and I think it would mean a lot to her if you could make it. mommysboy sophia locke madi collins invite new

The theme is [Theme if any], so feel free to dress accordingly. We really look forward to seeing you there.

Best regards, [Your Character's Name]

“Invite New” isn’t just a tagline—it’s a call to action.
— Sophia Locke, co‑creative director of the capsule

The concept germinated during an impromptu jam session at Madi’s Brooklyn studio in late 2023. While sketching on a napkin, Madi shouted, “What if we invite people new to the conversation?” The phrase stuck, evolving into a thematic backbone that threads each piece together: Industry analysts (e