It recedes, letting the user take center stage. Less ego, more tool.
Rams’ work on radios and calculators established the visual language of modern UI/UX design. The grid-like arrangement of buttons, the recessed dials, and the muted color palettes are clearly echoed in the software designs of companies like Apple today. less and more the design ethos of dieter rams pdf pdf pdf
It outlives trends. Less seasonal churn, more timelessness. It recedes, letting the user take center stage