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Novelty
The entertainment industry is a business. And the business has finally realized that women over 40 control the purse strings. According to the AARP (ironically, the lobby that fights hardest for mature representation), women over 50 account for over 60% of box office ticket purchases for "adult dramas."
When The Women (a 1939 classic) was remade—it wasn't. When The First Wives Club opened in 1996, it made $180 million on an $18 million budget. The data has always been there. Executives are just finally listening.
While the cinematic landscape is improving, it is still largely dominated by thin, conventionally beautiful, affluent white women. We are seeing progress (Octavia Spencer, Viola Davis, Angela Bassett are titans), but the intersection of age, race, and body type remains a frontier. The "mature woman" in cinema is still often a specific archetype of ageless beauty, rather than the full spectrum of ordinary aging.
Let’s look at the women who aren't just playing roles—they are rewriting the rulebook.
They trust us
News
TEMPER PLANT LAUNCHES PRODUCTION OF THREE-ECCENTRIC BUTTERFLY VALVES
13.02.2026
TEMPER EXPANDS THE RANGE OF BRASS FILTERS
30.12.2025
TEMPER LAUNCHES A NEW PRODUCT: BRASS BALL VALVES WITH MALE-MALE THREAD
01.12.2025
OUR SOLUTIONS FOR THE OIL AND GAS INDUSTRY WERE PRESENTED AT ZARUBEZHNEFT'S SUPPLIER DAY
28.11.2025
About company
LLC TEMPER - the Russian plant on serial production of steel ball valves. The flexibility of the production process allows in the shortest possible time to solve the tasks set by customers, both in terms of production and execution options. Ball valves "TEMPER" are designed for installation in pipelines intended for transportation of oil and gas, heat supply systems, process pipelines, various units.
Production capacity
Cranes per month
Export
Countries
Dealers and partners
Units
The entertainment industry is a business. And the business has finally realized that women over 40 control the purse strings. According to the AARP (ironically, the lobby that fights hardest for mature representation), women over 50 account for over 60% of box office ticket purchases for "adult dramas."
When The Women (a 1939 classic) was remade—it wasn't. When The First Wives Club opened in 1996, it made $180 million on an $18 million budget. The data has always been there. Executives are just finally listening.
While the cinematic landscape is improving, it is still largely dominated by thin, conventionally beautiful, affluent white women. We are seeing progress (Octavia Spencer, Viola Davis, Angela Bassett are titans), but the intersection of age, race, and body type remains a frontier. The "mature woman" in cinema is still often a specific archetype of ageless beauty, rather than the full spectrum of ordinary aging.
Let’s look at the women who aren't just playing roles—they are rewriting the rulebook.
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