• Maintain a Positive Community

  • Stay Updated

  • Avoid Spammy Behaviors

  • Leverage Tumblr’s “Explore”


  • Earn Press or Media Mentions

  • Collaborate

  • Get Featured in “Best of” Lists

  • Maintain a Strong External Presence


  • The phrase is a rhyming descriptor used to label a specific type of content creator or persona. It breaks down as:

  • Through the “Contact” Email (if you have a Pro account)

  • If you have a large following (> 10 k), you can also try the Twitter‑based verification request (Tumblr sometimes coordinates via social media). Send a DM to @tumblr with a brief intro and a link to your request ticket.


  • | Timeline | What to Expect | |----------|----------------| | Immediate | You’ll receive an automatic acknowledgment with a ticket number. | | 1‑2 weeks | A moderation team reviews your profile, external presence, and any submitted evidence. | | Possible Outcomes | Approved: Badge appears on your profile.
    Rejected: You’ll get a short explanation (e.g., “insufficient notability”).
    Request for More Info: They may ask for additional proof (e.g., a link to a recent article). | | If Rejected | Review the feedback, improve the missing elements (usually notability or policy compliance), then re‑apply after 30 days. |