To understand the entertainment choices of this group, you must first understand their day. The average member of the Granny Massive wakes up early, but not for the reasons you think.
Forget the TV guide. The Granny Massive has cut the cord.
The Granny Massive rejects the "beige uniform" of old age.
The sedentary lifestyle is out. The Granny Massive is getting jacked.
The Granny Massive does not stay home. The "Sober Curious" movement has allowed senior nightlife to flourish. "Early Night" clubs (8 PM to 11 PM) are opening in cities like London and Tokyo, featuring 70s disco, 80s new wave, and 90s hip-hop. They drink mocktails and dance until their 10 PM bedtime. This is essential entertainment—physical, loud, and joyous.