It is a common misconception that "Excellence in Motion" is a single, downloadable font file. In reality, the original logo was a custom piece of motorsport typography. However, it was heavily based on existing typefaces of the time.

The closest historical matches that define this style are:


Need a copyright symbol (©), an em dash (—), or an accented character (é)? The ripped versions usually only include the standard A-Z uppercase. Numbers are often misaligned.

Professional fonts use mathematical vectors (PostScript outlines). Cheap rips use low-resolution TrueType outlines that look jagged when printed or viewed on a 4K monitor.

Before we discuss better downloads, let’s look at the swamp you are currently wading through. If you search for "excellence in motion v font download" on Google, you will find sites like DaFont clones, FontsGeek, or FreeFontsDownload .xyz. Here is why those are terrible options:

The Excellence in Motion font, as a standalone named file, is often a pirated or poorly traced version of Eurostile. For better quality, legal safety, and design flexibility:

Your typography represents your brand. Don’t let a bad font drag down an otherwise excellent design.


Need help identifying a font from an image? Use WhatTheFont or FontSquirrel’s matcherator. For custom automotive lettering, consider commissioning a designer—it’s cheaper than a legal fine for font piracy.


Solution: You likely downloaded a "lite" or "demo" version. A better download will include a full glyph set (usually 300+ glyphs). Check the file size: A full font is ~150KB per weight; a demo font is 30KB.

Before installing, use a tool like FontValidate (free online) or TransType (if you have it). Scan the font for: