Step 11: The "One Traffic Source" Mastery Do not use 5 platforms. Pick ONE (YouTube, Email, or Podcast) and dominate it until you have 5,000 true fans.
Step 12: Content Mapping (The 3:1 Ratio) For every 3 educational/free posts, create 1 promotional post. The 3 free posts should all lead logically to the 1 offer.
Step 13: The "JV" (Joint Venture) Shortcut Partner with someone who already has your audience. Offer them 50-75% commission to email their list about your lead magnet. eben pagan marketing step by step pdf 26 free better
Eben’s model is rooted in Direct Response Marketing. He focuses on three stages: Traffic, Conversion, and Operations.
Step 14: The "Opt-In" Page No navigation menu. One headline (the promise), one image, one form field (email only). Send them the free PDF instantly. Step 11: The "One Traffic Source" Mastery Do
Step 15: The 7-Day Email "Nurture" Day 1: Deliver the PDF + the "why this matters." Day 2: Share a personal struggle story. Day 3: Case study of a client win. Day 4: The "Big Mistake" (don't do X). Day 5: Introduce your Unique Mechanism. Day 6: The soft pitch (FAQ). Day 7: The hard pitch (cart close).
Step 16: The "Scarcity & Urgency" Trigger Use real (not fake) limits: "Only 50 coaching spots," "Bonus expires tonight," "Price goes up in 48 hours." The 3 free posts should all lead logically to the 1 offer
Traditional advertising interrupts (pop-ups, TV ads). Eben teaches Attraction Marketing—creating content that pulls the customer toward you.
