Typography psychology explains why EasyJet refuses to switch to a sharp, angular font (like the one used by British Airways or Lufthansa).
The EasyJet Rounded Book Font is generously spaced (loose tracking). On boarding passes, this prevents ink bleed from merging letters like "rn" (which can look like "m" in tight fonts).
The current iteration of the EasyJet Rounded Book Font solidified during the airline’s major brand refresh between 2015 and 2018. Prior to this, EasyJet used a mix of standard fonts, most notably Frutiger (another friendly sans-serif) and Arial Rounded.
However, as the airline expanded its digital footprint (app, website, inflight entertainment), inconsistencies arose. The design agency Uncommon Creative Studio (and previously, DesignStudio) worked to create a unified proprietary font family. EASYJET ROUNDED BOOK FONT
While EasyJet has never released the exact .ttf or .otf file to the public, forensic typography analysis suggests the EasyJet Rounded Book Font is either:
The "Book" weight was engineered specifically for readability on low-resolution LED screens at airport gates and on mobile devices.
If you are a designer trying to identify or replicate the EasyJet Rounded Book Font, look for these five distinct features: Typography psychology explains why EasyJet refuses to switch
No, you cannot legally download the EasyJet Rounded Book font.
As a proprietary, custom typeface, EasyJet owns the exclusive license. It is not available for public purchase on MyFonts, Adobe Fonts, Google Fonts, or any other distributor. Attempting to download a “free” version from a sketchy website is risky for two reasons:
For years, enthusiasts speculated that EasyJet simply used a modified version of VAG Rounded (the iconic font used by Volkswagen and formerly by EasyGroup’s parent company). However, EasyJet has since confirmed a shift towards bespoke branding. EASYJET ROUNDED BOOK FONT
In the late 2010s, as part of a major brand refresh (including the new all-white livery with the orange tail), EasyJet worked with design agencies to develop a truly custom wordmark and supporting type system. While the specific foundry is under a non-disclosure agreement, typography experts point to a heavy influence from TypeTogether or a custom commission by Fontsmith (now Monotype).
The goal was simple: Create a font that remains 100% legible at three speeds: