The most compelling Indian culture content right now lies at the intersection of tradition and technology.

SketchUp is a popular 3D modeling software widely used in various fields, including architecture, interior design, and landscape architecture. One of its key strengths is its vast library of plugins, which can significantly extend its functionality. For kitchen design, there are several plugins available that can make the process easier, more efficient, and highly customizable.

Stereotyping & Tokenism

The "Influencer-ization" of Tradition

Regional Blind Spots

Western lifestyle content often glorifies the "5 AM Club." In India, the concept of time is circular, not linear. An authentic Indian lifestyle piece cannot ignore the "Jugaad" mindset—the art of finding a low-cost, innovative fix to a sudden problem.

Designing a kitchen in SketchUp from scratch can be a double-edged sword. On one hand, SketchUp offers infinite flexibility to model anything you can imagine. On the other hand, building custom cabinets, drawers, and appliances one component at a time is incredibly time-consuming.

If you’ve ever spent an afternoon adjusting hinge positions or resizing cabinet fronts, you’ve probably wished there was a faster way. Enter Sketch Kitchen, a plugin designed to automate the mundane tasks so you can focus on the creative side of design.

In this post, we’re looking at how this "easy sketch" tool works and why it has become a go-to for interior designers and architects.

In Western wellness culture, veganism is a choice. In large swathes of India—specifically the Gujarati, Marwari, and Jain communities—vegetarianism is a postcode lottery. You are born into it.