Lifestyle content must capture the duality. At 9 AM, the urban millennial is standing in line for a Rs. 300 cold brew. At 4 PM, the same person is sitting on a plastic stool at a Tapri, drinking cutting chai from a clay cup (Kulhad) that is thrown away after use (biodegradable, naturally).
Where is Indian culture heading? Here are three lifestyle shifts currently producing viral content: desi boob press park upd
Perhaps the most overlooked aspect of Indian culture and lifestyle content is the internal conflict of the digital native. How does a 22-year-old reconcile Tinder with Arranged Marriage? Lifestyle content must capture the duality
Western lifestyle content often glorifies the independent nuclear family. Indian lifestyle, for a vast majority, still orbits around the joint family (the grandparents, cousins, uncles, and aunts under one roof). Where is Indian culture heading