At Indo18 Lifestyle and Entertainment, we track trends, but we celebrate movements. Daisy Bae’s rise signals a shift: modest fashion no longer means muted. The tudung isn’t a limitation—it’s a canvas. And the kebaya? It’s no longer just for Lebaran family photos.
She’s performed at Pekan Raya Jakarta in a neon-pink kebaya with sneakers. She’s hosted Indo18’s Ramadan Special in a soft chiffon tudung and batik-patterned kebaya. And every time, she reminds us:
“You don’t have to choose between being modern and being Malay-Muslim. You can be both. You can be pink.” At Indo18 Lifestyle and Entertainment , we track
Daisy Bae’s rise mirrors Indonesia’s evolving entertainment landscape. She started with lip-sync videos and simple OOTD kebaya hauls. But her authenticity—and her refusal to compromise between being gaul (modern) and santun (polite)—caught fire.
Now, she headlines Indo18 Entertainment segments, from reality dating shows (Pacar atau Kebaya?) to music collaborations with underground Malay pop bands. Her fans call themselves “BaeBerry” —a mix of Gen Z and Millennial women who see in Daisy the idol they always wanted: fashionable, faithful, and fearlessly pink. Moreover, her influence has sparked a tourism trend
The keyword doesn’t just stop at fashion; it extends into lifestyle and entertainment. Daisy Bae has leveraged her fame to launch a lifestyle brand called "Bae Pink." The collection includes:
Moreover, her influence has sparked a tourism trend. Fans now travel to "Daisy Bae Spots"—cafes and studios in South Jakarta and Shah Alam that feature pink kebaya murals. These spots are now staples in Indo18’s entertainment vlogs. At Indo18 Lifestyle and Entertainment
Why does this resonate? Because Daisy Bae makes luxury feel accessible. A young office worker can save up for a Daisy Bae-inspired pink kebaya and feel like an idol for a day.
No idol story is complete without nuance. Some conservative critics argue that Daisy Bae’s tight kebaya still violates modest dress codes, even with a tudung. Others in the fashion industry claim her influence homogenizes pink as the "only" color for hijabi fashion.
Daisy Bae’s response? During a live Indo18 interview, she laughed it off: "Kalau semua orang pakai pink, siapa yang akan nampak? Jangan takut untuk jadi diri sendiri." (If everyone wears pink, who will stand out? Don’t be afraid to be yourself.)