Today, most popular productions are part of a "cinematic universe." For example, WandaVision (a Disney+ production) is not just a TV show; it is a tentpole for the MCU Phase 4. Studios now view productions as content engines that must feed sequels, merchandise, and theme park rides.

While Apple trails in total viewership, it has quickly become the most "prestige" studio. Apple productions are not about volume; they are about winning Oscars and Emmys.

In the last decade, A24 has become the most beloved "mini-major" studio among cinephiles. They don't make superhero movies; they make "elevated horror" and indie gems.

Not all success comes from giant conglomerates. Two modern studios have redefined the independent space: