While Marvel handles the action, Disney’s core strength remains animation. Pixar, acquired by Disney in 2006, revolutionized the industry with CGI, while Walt Disney Animation Studios (WDAS) continues the legacy of the company's founding.

The last decade has witnessed a seismic shift. "Popular entertainment studios" now include tech companies that have pivoted to content creation.

Warner Bros. (now part of Warner Bros. Discovery) is Hollywood’s oldest and perhaps most resilient studio. They manage a portfolio that ranges from the DC Comics superheroes to the Harry Potter universe and the Game of Thrones franchise.

Looking ahead, "popular entertainment studios" will look very different in five years.