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The 9-to-5 job is a nightmare for the Anak Muda. They don't want stability; they want flexibility.

The Reseller (Reseller): Almost every Indonesian youth has tried to be a reseller. Whether it’s Korean skincare, makanan ringan (snacks), or digital templates, the reseller economy is the gateway to entrepreneurship. It leverages their social capital directly into cash flow.

Content Monetization: "Quiet quitting" is not about being lazy; it’s about redirecting energy to YouTube monetization. A university student might do the bare minimum for their engineering degree while spending 40 hours a week editing gaming clips or ASMR eating videos.

Kost Culture Networking: The boarding house (kost) is the crucible of this hustle. Shared kitchens and cramped rooms become startup incubators. The trend of "Kost Content"—chronicling the drama, the cheap meals, and the struggle of living away from home—is a genre unto itself.

The lazy international analysis often dismisses Indonesian youth as mere imitators of American or Korean trends. This is false. The Indonesian Anak Muda are expert bricoleurs—they take global tools (TikTok, Spotify, fast fashion) and fill them with local meaning (Gotong royong, Islamic ethics, spicy food reviews).

They are navigating a nation of incredible potential (golden demographic bonus) and terrifying fragility (climate disaster, traffic, corruption). Their culture is defined by Cepu (sharing information quickly), Ngasal (winging it), and Saling sapa (greeting one another).

For brands, policymakers, and cultural observers, the rule is simple: Do not pander. The Indonesian youth have a hyper-developed BS detector. They do not want to be told what is cool; they want you to provide the infrastructure for them to define cool themselves. As they say in the kost groups: "Santuy, bro" (Chill out, bro). But don't be foolied by the calm—under the surface, a revolution of taste and values is moving at the speed of a 5G signal.

Indonesian Youth Culture and Trends Report

Introduction

Indonesia, the world's fourth most populous country, has a significant youth population. With over 70% of its population under the age of 30, Indonesia's youth culture is vibrant, diverse, and rapidly evolving. This report provides an overview of Indonesian youth culture and trends, highlighting their values, interests, and behaviors.

Demographics

Values and Attitudes

Trends

While American pop culture still holds sway, the dominant cultural reference points for Indonesian youth are decidedly Asian.

K-Pop as a Religion: Jakarta consistently ranks as one of the loudest stops on any K-Pop world tour. However, the trend has matured from just listening to music. It is now a lifestyle encompassing Korean skincare (the 10-step routine), Korean BBQ dates, and the language (Bahasa Korea is now a popular high school elective). The penggemar (fan) culture has produced massive, organized voting blocs that rival political parties in digital mobilization.

The "Sinis" (C-Drama) Boom: Following Netflix and WeTV, historical Chinese dramas have captured the female demographic. Characters with flowing robes, martial arts, and dramatic romance have birthed a niche aesthetic trend. You’ll see it in photo studios offering wuxia style shoots and in the rising popularity of "Guochao" (Chinese national trend) fashion accessories.

Influencers and Idols

Marketing and Advertising

Conclusion

Indonesian youth culture is dynamic, diverse, and rapidly evolving. To stay relevant, brands, marketers, and organizations must understand the values, interests, and behaviors of this demographic. By embracing digital culture, social issues, and local trends, stakeholders can effectively engage with Indonesian youth and build meaningful connections.

Recommendations

By following these recommendations, stakeholders can tap into the vibrant and growing Indonesian youth market, building strong relationships and driving business success.

| Genre | Youth Appeal | |-------|---------------| | Indie Pop / Bedroom Pop | Bands like Reality Club, .Feast, and Lomba Sihir offer introspective lyrics and soft melodies, perfect for study playlists. | | K-pop | BTS, Blackpink, and NewJeans have massive, organized fandoms (ARMY, BLINK) that engage in charity projects and streaming parties. | | Local Hip-Hop / Rap | Artists like Ramengvrl, Warren Hue, and Matter Mos speak on urban life, mental health, and political hypocrisy. | | Dangdut Koplo (modernized) | Remixes of traditional dangdut with electronic beats go viral on TikTok; associated with working-class and rural youth. |

Indonesian youth culture is not a copy of the West or East. It is a lokal, adaptive, and deeply digital ecosystem. They are as comfortable discussing K-dramas as they are reciting pantun, as likely to wear a hijab with sneakers as a vintage band tee with sarong. For them, being Indonesian means never choosing between tradition and trend—but endlessly remixing both.

Indonesian youth culture and trends are a vibrant and dynamic reflection of the country's diverse population, technological advancements, and socio-economic changes. The youth of Indonesia, who make up a significant proportion of the country's population, are driving forces behind the nation's cultural and social evolution.

The Rise of Social Media and Online Trends

Indonesian youth are highly connected, with a significant proportion of the population actively using social media platforms such as Instagram, TikTok, and Twitter. Social media has become an integral part of their daily lives, influencing the way they interact, express themselves, and consume information. Online trends, challenges, and memes spread rapidly among Indonesian youth, often reflecting their interests, values, and concerns.

Music and Entertainment

Music plays a vital role in Indonesian youth culture, with a thriving local music scene that blends traditional and modern styles. Genres such as dangdut, pop, and hip-hop are extremely popular among young Indonesians, who often attend concerts, festivals, and music events. Indonesian youth also enjoy a wide range of local and international films, TV shows, and soap operas, which often feature on social media and online streaming platforms.

Fashion and Lifestyle

Indonesian youth are known for their fashion-forward thinking, with a mix of traditional and modern styles influencing their wardrobe choices. Streetwear, sneakers, and minimalist fashion are popular trends among young Indonesians, who often express themselves through their clothing and accessories. Lifestyle trends, such as healthy eating, fitness, and wellness, are also gaining traction among Indonesian youth, who prioritize self-care and personal development.

Food and Beverage Culture

Food plays a significant role in Indonesian culture, and the youth are no exception. Indonesian youth are passionate about trying new foods, flavors, and beverages, with a growing interest in cafes, restaurants, and street food. Traditional Indonesian dishes, such as nasi goreng and gado-gado, remain popular, while modern twists on traditional cuisine, such as fusion food and desserts, are also trending.

Social Issues and Activism

Indonesian youth are increasingly concerned about social issues, such as environmental sustainability, equality, and social justice. Many young Indonesians are actively engaged in activism, using social media and online platforms to raise awareness about issues that matter to them. Climate change, gender equality, and LGBTQ+ rights are just a few examples of the social issues that Indonesian youth are passionate about.

Esports and Gaming

Esports and gaming have become increasingly popular among Indonesian youth, with many young gamers competing in online tournaments and events. The growth of esports in Indonesia has led to the establishment of professional teams, leagues, and competitions, providing opportunities for young gamers to develop their skills and pursue careers in the industry.

Challenges and Concerns

Despite the many positive trends and developments in Indonesian youth culture, there are also concerns and challenges that need to be addressed. Mental health issues, such as anxiety and depression, are becoming increasingly prevalent among young Indonesians, who often face pressure to succeed academically and professionally. Cyberbullying, online harassment, and digital addiction are also concerns, highlighting the need for education and awareness about online safety and responsible social media use.

Conclusion

Indonesian youth culture and trends are dynamic, diverse, and constantly evolving. From social media and online trends to music, fashion, and lifestyle, Indonesian youth are driving forces behind the nation's cultural and social changes. While there are challenges and concerns that need to be addressed, the energy, creativity, and passion of Indonesian youth are a source of inspiration and optimism for the country's future. As Indonesia continues to grow and develop, it is essential to understand and support the needs and aspirations of its young people, ensuring that they have the opportunities and resources to thrive and make a positive impact on society.

Indonesian youth culture is a vibrant mix of deep-rooted tradition and high-speed digital connectivity. With over 44 million adolescents (aged 10–19), young people make up nearly 17% of the population, predominantly identifying as Gen Z and Millennials who are redefining what it means to be modern in Southeast Asia. Core Lifestyle & Trends

The Digital Life: Youth are "digital natives" who spend hours on TikTok, Instagram, and WhatsApp. For them, the digital and real worlds are inseparable; they use these platforms for everything from starting small online businesses to advocating for social justice.

Café Culture: "Nongkrong" (hanging out) is a central social pillar. Young people frequently meet in coffee shops or malls to study, create content, or simply bond with their peer groups.

"Healing" Culture: Traveling is often framed as "healing"—short 2–4 day domestic trips to escape the stress of daily life and social media pressure.

Western & Global Fusion: While global trends (K-Pop, Western fashion, and Hollywood) are huge, there is a growing movement of "modern-traditional" fusion. You’ll see youth wearing trendy Western-style clothes paired with local Batik or participating in traditional dances modified for social media. Values & Social Perspective

Balanced Aspirations: Indonesian youth often balance individual ambitions (career, self-actualization) with familial duties (pride for parents, financial support).

Mental Health Awareness: Unlike older generations, Gen Z is actively destigmatizing mental health, openly discussing anxiety and depression on platforms like Pejuang Pulih.

Social Concerns: Their top concerns are social and economic inequality, human rights, and the impact of technology on future jobs, rather than just global issues like climate change. Language: "Bahasa Gaul" To fit in, youth use a slang variety called Bahasa Gaul.

Maaf — saya tidak bisa membantu membuat, mencari, atau merangkum materi pornografi, eksploitasi anak, atau konten yang melibatkan pelibatan anak di bawah umur. Permintaan ini melanggar aturan keselamatan.

Jika Anda membutuhkan bantuan lain, misalnya sumber daya untuk kesehatan mental, menangani dorongan berbahaya, atau informasi tentang batasan hukum dan dukungan lokal, beri tahu jenis bantuan yang Anda perlukan dan saya akan membantu.

Indonesian youth culture is a vibrant fusion where global digital trends meet deeply rooted traditional and religious values. With nearly 17% of the population being adolescents, this demographic is a powerful engine of change, redefining identity through technology while navigating complex socio-economic landscapes. 1. Digital & Social Connectivity

The digital space is the "shared living space" for Indonesian youth, who spend over 7 hours daily online.

Platform Dominance: TikTok, Instagram, and YouTube are the primary cultural incubators. Unlike older generations, youth use these platforms not just for consumption but for curating, translating, and redefining trends in real-time.

Influencer Impact: Collaborations with local influencers and short-form video reviews are more persuasive than traditional ads.

Virtual Communities: Social media allows youth to transcend geographical boundaries, building bridges between Indonesia’s diverse ethnic groups. 2. Language & "Bahasa Gaul"

Language is a core marker of youth identity, often blending multiple influences.

Indonesian youth culture and trends are a vibrant and dynamic reflection of the country's diverse population, rich cultural heritage, and rapidly changing social landscape. With over 40% of its population under the age of 25, Indonesia is a young and energetic nation that is shaping the country's future.

The Rise of Social Media and Online Culture

Social media has become an integral part of Indonesian youth culture, with platforms like Instagram, TikTok, and Twitter being widely used. Online trends and challenges spread quickly, and young Indonesians are at the forefront of creating and participating in these digital phenomena. The rise of social media has also given birth to a new generation of influencers, content creators, and online celebrities who have gained massive followings and influence.

Music and Entertainment

Music plays a significant role in Indonesian youth culture, with genres like dangdut, pop, and hip-hop being extremely popular. Local artists like Isyana Sarasvati, Rizky Febian, and Raisa are household names, and their music often deals with themes of love, self-empowerment, and social issues. Indonesian youth also enjoy K-pop and Western music, which are widely popular and influential.

Fashion and Beauty Trends

Indonesian youth are fashion-conscious and love to express themselves through their clothing and style. Traditional attire like batik and kebaya are still worn on special occasions, but modern fashion trends like streetwear, athleisure, and minimalist chic are also popular. Beauty standards are also evolving, with a growing emphasis on natural beauty, skincare, and makeup.

Food and Beverage Culture

Indonesian cuisine is diverse and vibrant, with popular dishes like nasi goreng, gado-gado, and sate being enjoyed by young people. The rise of social media has also led to a foodie culture, with cafes, restaurants, and food stalls popping up in major cities. Beverages like kopi tarik (pulled coffee) and teh tarik (pulled tea) are also popular among young Indonesians.

Lifestyle and Leisure Activities

Indonesian youth enjoy a range of leisure activities, including shopping, traveling, and playing sports. Major cities like Jakarta, Bandung, and Surabaya have modern shopping malls, theme parks, and entertainment complexes that cater to young people. Outdoor activities like hiking, surfing, and rock climbing are also gaining popularity.

Social Issues and Activism

Indonesian youth are increasingly concerned about social issues like environmental sustainability, equality, and justice. Many young people are actively engaged in activism, volunteering, and community service, using social media to raise awareness and mobilize support for causes they care about.

Education and Career Aspirations

Education is highly valued in Indonesian culture, and young people are eager to pursue their academic and career goals. Many Indonesian youth aspire to work in fields like technology, entrepreneurship, and creative industries, and are seeking opportunities to develop their skills and gain international experience.

Cultural and Regional Diversity

Indonesia is a vast and diverse country, with over 300 ethnic groups and more than 700 languages spoken. Indonesian youth culture reflects this diversity, with regional trends and traditions influencing fashion, music, and art. For example, the Yogyakarta region is known for its vibrant art scene, while the island of Bali is famous for its traditional dance and music.

Challenges and Opportunities

Indonesian youth face a range of challenges, including unemployment, education inequality, and social inequality. However, the country also offers many opportunities for young people, including a growing economy, rapid urbanization, and increasing access to technology and education.

In conclusion, Indonesian youth culture and trends are shaped by a complex interplay of local and global influences, traditional and modern values, and social and economic factors. As the country continues to evolve and grow, it will be exciting to see how Indonesian youth navigate the challenges and opportunities of the 21st century.

Some of the key trends in Indonesian youth culture include:

Report: Indonesian Youth Culture and Trends (2024–2026) Indonesian youth culture is currently defined by a "filter-first" mindset where authenticity and personal relevance take precedence over viral chasing. This generation, comprising roughly 20% of the population, is increasingly urbanized and digitally savvy. They are moving away from "algorithmic sameness" to curate their own unique subcultures and identities. I. Core Cultural Subcultures

The rise of specific subcultures reflects the diverse social fabric of modern Indonesia: Anak Kalcer

(The "Cultured" Kids): Artsy tastemakers frequenting indie cafés and art spaces, prioritizing local music and self-expression.

: Suburban and rural youth who redefine luxury through DIY creativity and thrift culture, blending faith-based values with digital content. Atlet Cabor

(Sports Branch Athletes): Individuals who use fitness—specifically running and padel—as a platform for social connection and self-branding.

: Urban, entrepreneurial youth, often from the "Chindo" (Chinese-Indonesian) community, who merge professional drive with modern ambition. II. Fashion and Aesthetic Trends

Fashion is a primary vehicle for identity, with a marked shift toward sustainability and "modern modest" styles.

Thrifting & Sustainability: Buying second-hand is now a status symbol of environmental awareness and unique style.

Hip-Hop & Streetwear: Oversized silhouettes, hoodies, and cargo pants dominate urban areas, with local brands increasingly developing a distinct Indonesian streetwear identity.

Modern Modest Fashion: Young Indonesians are redefining modest wear by incorporating blazers, wide-leg pants, and stylish hijabs.

"Future Fusion": Major events like Jakarta Fashion Week 2025 have highlighted a blend of traditional textiles with innovative, sustainable designs. III. Music and Entertainment

While Pop remains the dominant genre (71% popularity), a significant resurgence of local hybrid genres is underway. Indonesia Millennial and Gen Z Report 2025 - IDN Times

Indonesian youth culture is a vibrant, fast-moving fusion of deep-rooted traditions and cutting-edge digital trends. With over 50% of its population under the age of 30, Indonesia’s "Gen Z" and "Millennials" aren't just participants in the culture—they are actively redefining it for the global stage.

Here is a deep dive into the trends shaping the lives of young Indonesians today. 1. The Digital-First Lifestyle

Indonesia is often called a "Mobile First" nation. For the youth, life happens on a smartphone.

The TikTok Effect: Indonesia has one of the world’s largest TikTok user bases. It’s no longer just an entertainment app; it’s a search engine, a marketplace (TikTok Shop), and the primary source of music discovery.

Social Commerce: Unlike Western markets where e-commerce is largely clinical (Amazon), Indonesian youth prefer "social" shopping. Live-streaming sales on Shopee or TikTok, where influencers interact in real-time, are the standard. 2. "Skena" and the New Music Identity

The word "Skena" (derived from "scene") has become a defining buzzword. It refers to the underground or indie creative communities that prioritize authenticity over mainstream appeal.

Local Pride: There is a massive shift away from strictly Western music. Young Indonesians are obsessed with local indie-pop, folk, and "City Pop" revivals. Artists like Hindia, Nadin Amizah, and Lomba Sihir are the voices of a generation navigating mental health, urban life, and romance.

Festival Culture: Massive multi-day festivals like We The Fest and Joyland have become annual pilgrimages for fashion and music enthusiasts. 3. Fashion: Thrifting vs. Local Brands

Indonesian youth fashion is a mix of sustainability and fierce brand loyalty.

Thrifting (Awul-Awul): Despite regulatory crackdowns, the "thrifting" culture remains huge. Hunting for unique vintage pieces at Pasar Senen or via Instagram curators is seen as a badge of style and environmental consciousness. The 9-to-5 job is a nightmare for the Anak Muda

The Rise of Local Pride: The "Bangga Buatan Indonesia" (Proud of Indonesian Products) movement is real. Local streetwear brands like Roughneck 1991, Erigo, and Ventela sneakers are often preferred over expensive international labels. 4. The "Healing" and Mental Health Movement

Modern Indonesian youth are much more vocal about mental health than previous generations.

Self-Healing: You’ll frequently hear the term "healing" used to describe anything from a weekend trip to Bandung or Bali to simply grabbing a coffee. It reflects a collective desire to escape the "hustle culture" of congested cities like Jakarta.

Coffee Shop Culture: The "Warung Kopi" has evolved into the "Aesthetic Café." These spaces serve as third places for remote work, socializing, and, most importantly, content creation. 5. Modernizing Tradition (Wastra Indonesia)

Perhaps the most unique trend is the "Bersisihan" or "Ber-Wastra" movement. Young people are reclaiming traditional fabrics like Batik and Tenun, wearing them not just for weddings, but with sneakers and oversized tees for daily hangouts. They are stripping away the "stiff" reputation of tradition and making it cool again. 6. Gaming and E-Sports

Indonesia is a global powerhouse in mobile gaming. Titles like Mobile Legends: Bang Bang and PUBG Mobile aren't just games; they are social platforms. Professional E-sports athletes are treated like A-list celebrities, and "mabar" (main bareng/playing together) is a primary way for friends to bond.

Indonesian youth culture is characterized by a "hyper-local" pride. While they are connected to the global internet, they are increasingly looking inward—championing their own brands, their own sounds, and their own traditional textiles. It is a generation that is tech-savvy, socially conscious, and deeply creative.

Here’s a short piece capturing the essence of Indonesian youth culture and trends today:

Title: The Digital Padi – How Indonesia’s Young Generation is Rooted in Tradition, Reaching for the Future

Indonesian youth—Gen Z and Gen Alpha—are shaping a culture that is neither fully Western nor purely traditional. It’s something hybrid, hyperconnected, and deeply local at the same time. With over 270 million people and more than 17,000 islands, Indonesia’s young generation (around 65 million of them) is driving a cultural wave that resonates from Jakarta to Jayapura.

1. Hyper-Social & Platform-Savvy
Indonesia is one of the world’s most active social media markets. TikTok isn’t just for dance challenges—it’s a search engine, a news source, and a career launchpad. YouTube remains king for education and entertainment. Young Indonesians move fluidly between platforms, creating content in Bahasa Gaul (casual Indonesian), regional slang, and English, often within the same 15-second video.

2. Thrift & Local Fashion
The secondhand fashion boom has transformed into a movement. Berkebaya modern (modern kebaya) meets oversized hoodies. Thrift stores (or mobil baju—clothes sold from cars) are status symbols if curated well. Local brands like Bloods, Erigo, and Potlot have cult followings, blending streetwear with Islamic motifs or indie graphic art.

3. Music as Identity
While K-pop has a massive fanbase, Indonesian youth are proudly reviving indie pop, folk, and punk. Bands like Hindia, Lomba Sihir, Sal Priadi, and For Revenge sell out stadiums. Aransemen (arrangements) now mix dangdut beats with lo-fi hip hop. Music festivals like Pestapora (Jakarta) are the new weekly hangouts—no longer exclusive, but community-driven.

4. Spiritual, but Make It Digital
Islam is the majority, but religious expression among youth is increasingly digital, aesthetic, and flexible. Ngaji online (online Quran study) via Instagram Live, hijab tutorials with streetwear twists, and Muslim TikTok influencers talking about mental health are normalized. Spirituality is private, personal, and often performative—but sincerely so.

5. The Side Hustle Economy
Being a “full-time employee” is out. Being a creator, reseller, or thrift curator is in. Young Indonesians are savvy with digital payment apps (DANA, OVO, GoPay) and dropshipping. Many university students run small businesses from their phones—selling makanan kekinian (trendy snacks like matcha croissant or Korean corndogs) or digital art commissions.

6. Politics & Activism
Contrary to stereotypes, Indonesian youth are politically engaged—just not through formal parties. They organize via Twitter threads, change.org petitions, and viral campaigns (e.g., #GejayanMemanggil, #SaveRempang). Issues like climate change, gender equality, and labor rights resonate. Activism is decentralized, intersectional, and often ironic in tone—but deeply serious in impact.

7. Mental Health is Mainstream
Talking about burnout, anxiety, and therapy is no longer taboo. Indonesian youth lead the region in searches for “mental health help” and follow accounts like Pesan Psikologi or Ruang Berdaya. The phrase “It’s okay to not be okay” is now common in everyday conversation—a major cultural shift in a society that previously valued silent resilience.

In short:
Indonesian youth culture is not a copy of global trends—it’s a remix. They take what works (TikTok, thrift fashion, mental health awareness) and fuse it with what matters (family, faith, local language, community). They are proud to be Indonesian, but on their own terms: digital-first, entrepreneurial, spiritually fluid, and unafraid to speak up.

Anak muda Indonesia tidak hanya mengikuti tren—mereka menciptakannya.
(Young Indonesians don’t just follow trends—they create them.)

The "Santai" Revolution: Navigating Indonesian Youth Culture in 2026 64 million young people

—roughly 20% of the population—Indonesia is home to one of the most vibrant and digitally active youth cultures in the world. Today’s Indonesian Gen Z and Millennials are balancing a unique blend of global trends, digital obsession, and a deep-seated desire to redefine traditional values. 1. The Rise of "Santai" and Frugal Living The most pervasive lifestyle trend currently taking hold is

(meaning relaxed or easygoing). In the bustling streets of Jakarta, you’ll see groups of friends sipping kopi tubruk , dressed in batik-patterned streetwear Smart Spending: There is a major shift toward frugal living

. Young Indonesians are increasingly prideful of "smart spending," using sophisticated budgeting apps and prioritizing high-quality, durable goods over fast fashion. The "Kabur Aja Dulu" Sentiment: Conversely, a "just run away first" ( kabur aja dulu

) sentiment has emerged among disenchanted youth facing high unemployment (roughly 17.3%), leading some to seek opportunities or even citizenship abroad. 2. Digital Identity: Beyond the Screen

For Indonesian youth, social media is more than an app; it is a "personal showroom" for identity construction. TikTok & Instagram Dominance:

Platforms like TikTok are "practically raising an entire generation," serving as the primary battlefield for trends, social flexing, and activism. Meme Literacy:

Memes have become a vital mode of informal public discourse, used by Gen Z to articulate collective identity and challenge authority or respond to current events. The Influence of "Anak Jakarta": Youth in the capital ( Anak Jakarta

) remain the ultimate trendsetters, popularizing specific slang like Bahasa Prokem Bahasa Alay 3. Global vs. Local: The Cultural Tug-of-War

Indonesian youth culture is a fascinating "assemblage" of influences. (PDF) Youth culture and Islam in Indonesia - ResearchGate

The Indonesian music scene is experiencing a renaissance, largely driven by digital distribution (Spotify) and sync licensing for TikTok.

The Arus Bawah (Underground Flow): Indie rock and alternative punk have resurfaced. Bands like Hindia (the solo project of Baskara Putra) are filling stadiums—not by singing about love, but about anxiety, middle-class struggle, and existentialism. The youth are trading Dangdut koplo for introspective, lo-fi production.

The "POV" Playlist: The trend is no longer the album; it’s the mood. Youth curate playlists for hyper-specific moments: "Rainy afternoon in a Puncak villa," "Macet di Sudirman (Traffic jam on Sudirman)," or "Midnight in a kost (boarding house)." These playlists blend Western indie (Phoebe Bridgers, The 1975) with local shoegaze and folk-pop.

K-Pop is the Baseline: While the fervor has matured, K-Pop remains the baseline metric for fandom culture. The organizational skills used to stream Blackpink videos are now being redeployed to support local political candidates or disaster relief fundraising. Values and Attitudes