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Not all platforms are created equal. The relationship between entertainment and trending content changes depending on the medium:

Trending content refers to topics, hashtags, sounds, or formats experiencing a sudden, exponential spike in visibility and engagement within a defined timeframe (hours to days). Characteristics include: Not all platforms are created equal

The lifecycle of trending content typically follows five stages: Note: On TikTok and X (Twitter), a trend’s

Note: On TikTok and X (Twitter), a trend’s peak now often lasts less than 48 hours. Note: On TikTok and X (Twitter)