Aviva Rocks Free 【OFFICIAL】

Market Reception: The campaign generated significant media attention due to its bold creative direction. The juxtaposition of insurance with rock music created a "disruptive" effect in the ad breaks, ensuring high recall among viewers.

Customer Acquisition: The "Free" value proposition proved effective for lead generation. Consumers were more willing to trial Aviva’s digital investment platform when initial fees were waived, leading to an increase in the user base for their app-based services. aviva rocks free

Brand Sentiment: Analysis suggests a positive shift in brand sentiment. The campaign successfully humanized the corporate entity. By associating the brand with the emotional highs of music and sports, Aviva reported increased engagement on social media platforms. Consumers were more willing to trial Aviva’s digital

Getting involved is as easy as the concept suggests. By associating the brand with the emotional highs

Before Brexit, UK drivers needed a "Green Card" to prove insurance in the EU. Many providers charged £15-£25 to send one. Aviva offers this completely free through the app—download the digital Green Card instantly.