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We have reached a point where the "entertainment" often isn't complete without the media follow-up. Consider the popularity of The Joe Rogan Experience or SmartLess. The primary content (the podcast) is actually just media about entertainment. When Will Smith slapped Chris Rock at the Oscars, the entertainment industry produced a physical event, but popular media produced a year of discourse. The slap was the content; the 10,000 news articles about the slap were the entertainment.
To truly understand how always been close applies, look at these modern feedback loops: always been close pure taboo 2022 xxx webdl portable
If the relationship has always been close, the last ten years have turned that closeness into a fusion reaction. Streaming services killed the watercooler moment, but they gave birth to something else: the social media reaction cycle. We have reached a point where the "entertainment"
Netflix famously releases data not just on what people watch, but when they watch it. A show like Stranger Things drops on a Thursday. By Friday morning, popular media (now including Substack newsletters, YouTube reactors, and TikTok reviewers) has dissected every frame. This coverage drives FOMO (Fear Of Missing Out), which drives weekend viewing. The media is no longer reporting on the success of the entertainment; the media is the engine of the success. When Will Smith slapped Chris Rock at the
During Hollywood’s "Golden Age" (1920s–1950s), studios like MGM and Warner Bros. understood that popular media was not a reporter of their business; it was a division of their business. Studios had "gossip columns"—powerful fiefdoms run by figures like Hedda Hopper and Louella Parsons. These columnists were given exclusive photos, fake romantic pairings, and scandal cover-ups in exchange for fawning coverage.
Did the media distort the truth? Yes. Did the studios manipulate the media? Absolutely. They were always close because one could not survive without the other. A movie without a magazine spread was a movie that flopped.